Gothenburg symphony orchestra-Wherever the music takes you.

The award-winning campaign *"Wherever the music takes you"* was based on the unique ability of music to transport people – not physically, but mentally and emotionally. The idea was simple but powerful: when you listen to music, you can be anywhere.To visualize this, a strong and recognizable concept was created in which an iconic red chair was placed in spectacular and unexpected environments around the world. The chair – a symbol for the listener – appeared in the middle of dramatic landscapes such as mountain peaks, jungles and urban environments. The contrast between the everyday chair and the extraordinary surroundings reinforced the feeling that music can take you beyond your physical location. During the period 2012–2014, the campaign developed into a global concept with both visually strong images and films. The red chair quickly became an icon and served as a common thread throughout the communication. Together with sound and storytelling, an experience was created that engaged the audience and strengthened the brand's connection to the power of music. The campaign was praised for its creativity and its clear message – that music is not just something you listen to, but something you experience, no matter where you are.

Frank Dandy Superwear- Expect the unexpected.

"Expect the unexpected. You never know who might turn up. You never know if you'll end upon your own bed or in your neighbours. At a poolparty or in hospital. Simply stay clean and fresh down below. " 

This is how the launch campaign for Frank Dandy Superwear began, which was to introduce patterned underwear. 

The client wanted to be fashionable but still stand out from the crowd. The budget was limited and the time was short, but the solution was closer than one could think.

When I was 10 years old, my mother said I couldn't wear underwear with holes in it. My argument was that it didn't matter because no one could see that there were holes in my underwear. My mother said, that if you were hit by a car and ended up in hospital, what would the doctor say? 

 The campaign was awarded in Cannes and published in Lürcher's archive. Expect the unexpected:-)

Health Care Gothenburg-Take care of yourself, or we will.

To help the public health care provider in Gothenburg, Sweden make men aware of early symptoms of prostate problems.

The communication challenge was not to find the words to say, but to discover the best place for a conversation with middle-aged men about this serious topic. A toilet in general is of course an obvious place, but grafitti on the toilet doors didn't feel good enough. Then we realised that the huge, shiny area in a urinoar is fantastic "billboard" -and it didn't take long to convince Ullevi stadium that the idea is brilliant.

Because it caught the target group's (middle-aged men) attention exactly at the right, most relevant moment. A weak urine flow could be the the first sign of a prostate problems-especially if it happens after a few beers or cokes…

Large media attention and public awareness in Gothenburg . During the campaign period, more than 250.000 men came to Ullevi stadium to watch the large summer events with AC/DC, U2, Madonna and Monster Jam (Huge trucks jumping in the mud). All of them took a leak at least once..

Daimler Buses Exhibition Persontrafik

The largest trade fair for the public transport industry in the Nordic region, Brandcatcher implemented Daimler Buses' exhibition at Persontrafik 2024 – from idea to finished experience. The project included development of the design idea, concept development, visualizations, CAD work, and lighting and image design. The design and selection of furniture was also included to create a cohesive and attractive exhibition environment

CAB Exhibition Concept Automässan

Development of a comprehensive concept for CAB's presence at the Automässan with a focus on creating an engaging, modern and brand-strengthening experience. The work includes the development of a clear communication concept adapted for LED wall, where visual content, message and movement work together to attract visitors and reinforce CAB's offering.

The stand design is developed with consideration for both function and aesthetics, including detailed CAD drawings and high-quality visualizations to ensure a well-thought-out and effective exhibition space. The design is optimized for flow, visibility and interaction. The project also includes a complete implementation of the fair, from production and construction of the stand to dismantling after the event. The focus is on quality, precision and a smooth process throughout the chain.

Photogallery ART Exhibition Tour

The Photogallery ART Exhibition Tour was developed in close collaboration with the client, where the idea, concept and experience were shaped from the ground up with the ambition to challenge the traditional art exhibition. The result was a dynamic and travelling exhibition tour with a pop-up format that brought photographic art to the audience – rather than the other way around.

The tour started in Gothenburg and continued throughout Scandinavia, with stops at both established art institutions and unexpected environments. By activating places such as a parking garage in Oslo, the raw and characterful Artilleristallarna and the iconic Fotografiska in Stockholm, a unique contrast between art and environment was created that enhanced the experience.

The exhibitions were complemented by exclusive VIP events and inspiring lectures where world-renowned photographers participated and shared their perspectives, which gave visitors a deeper dimension of both artistry and storytelling.

Puma Mobile Retail Concept

Developed as a new way of thinking about physical retail, where the focus shifted from driving customers to a fixed store to meeting them where they are already. The concept was developed as a complement to the stationary store environment and aimed to create a more flexible, present and event-driven retail experience.

The starting point was a clear idea: to make the Puma brand more accessible in urban environments, at events, public gatherings and places with high flow. The mobile store was designed as a dynamic platform that could be activated quickly and adapted to the context, target group and product focus.

The work covered the entire process from concept idea and strategic design to physical construction. This included the development of modular store construction, where material selection was made with a focus on low weight, durability and quick assembly. The design was developed to be both clearly brand-bearing and functional in varying environments, while maintaining a premium feel in line with Puma's visual identity.

The concept also integrated sales areas, product display and merchandising in a way that maximized interaction and accessibility. Each module was planned to create a natural flow around the products and enable an intuitive customer journey despite the compact format.

The result was a mobile retail concept that combines brand activation, sales and experience in a flexible format – designed to strengthen Puma's presence in relevant environments and create direct encounters between brand and consumer.

BMW Bilia Group Pop-up Store

The BMW Bilia Group Pop-up Store Avenyn in Gothenburg was developed as a conceptual retail project where brand experience in physical environment as a pop-up activation.

The assignment included the design and development of the entire store concept, from idea and spatial design to implementation according to the current brand guidelines for both BMW and MINI. The goal was to create a modern and flexible store environment that clearly reflected the respective brand identity while feeling relevant for an urban pop-up context.

The work included the development of digital and printed communication in the store environment, where visual elements were integrated into the surface to enhance the customer journey and create a cohesive experience. All renovation of the premises was carefully adapted to follow the guidelines from Bilia Group, with a focus on a premium feel, clear zoning and intuitive product presence.

A central part of the concept was the placement of vehicles and merchandise, where the store was designed to balance exposure, flow and interaction. The result was a vibrant showroom environment that combined retail, brand experience and temporary architecture in a cohesive concept in one of Gothenburg's most public locations.

Ferrari Pitstop Garage Merchandise Store

The Ferrari Pitstop Garage Merchandise Store was developed as a premium retail concept with the aim of extending the brand experience from the track and the automotive world to a physical shopping environment where identity, design and exclusivity were at the centre.

The concept was developed around the Ferrari brand and was based on a clear ambition to create a store environment that reflects the same sense of performance, craftsmanship and iconic design that characterizes the brand's cars and racing heritage. The development included both overall conceptual work and concrete design of the store's expression, flow and customer experience.

A central part of the work was the design of product displays, where each category – from apparel to accessories and collectibles – was presented in a way that reinforced exclusivity and told a visual story. The displays were designed to create clear focus areas in the store, with a balance between storytelling and commercial exposure.

The communication in the store environment was developed as an integrated part of the concept, where graphic elements, material choices and visual references to Ferrari's racing DNA were used to enhance the overall experience. All communication was designed to feel consistent, premium and true to the brand's global identity.

The result was a cohesive retail environment where sales, branding and experience meet and where Ferrari's merchandise is given a clear place in an environment that reflects the brand's exclusive and emotional world.

Toyota Sweden Virtual Showroom

Toyota Sweden Proace City Launch Virtual Studio was developed as a fully digital production solution for the launch of the Toyota Proace City, with a focus on creating a professional and engaging experience for online audiences via Toyota Sweden's own channels.

The project included a complete film production where a virtual studio experience was developed to present the vehicle in a modern and visually appealing way. The recording was carried out in a studio environment with carefully planned lighting design to highlight the car's form, function and details, while the digital scenography created a dynamic and flexible presentation surface.

The production included the entire chain from recording to finished material - with editing and cutting ensuring a clear narrative and an effective pace. Sound mixing and post-production were used to enhance the overall experience and create a premium feel throughout the film.

Graphics and visual elements were integrated as a natural part of the production, where informative overlays and animated sequences helped to clarify the car's functions and technical features. This enabled an educational and at the same time inspiring presentation adapted for digital distribution.

The result was a well-crafted virtual studio production that combined film, design and technology – and that effectively communicated the Toyota Proace City to a wide audience in a digital format.

Toyota Sweden Yaris Cross Digital Streaming Launch

Toyota Sweden Yaris Cross Digital Streaming Launch was developed as a fully digital launch platform, where technology, content and brand experience were integrated to reach a wide audience in the Swedish market. The launch of the Toyota Yaris Cross was carried out as a live-streamed production with a focus on high quality, clear storytelling and interactivity.

The project included live film production, where a specially designed digital studio was developed to reflect Toyota Sweden's visual identity and create a professional and engaging broadcast environment. The studio was designed with flexible spaces for different segments, including presentations, product reviews and panel discussions.

The streaming solution was developed with associated graphics packages and visual elements that enhanced the experience throughout the broadcast. This included everything from vignettes and lower thirds to animated transitions, which created a cohesive and dynamic digital production. In parallel, digital invitations were developed to ensure high reach and a professional first impression for the event.

The content was structured in clear presentation blocks aimed at different target groups – market, sales and technology – where each part was adapted to highlight relevant aspects of the car and its positioning. This enabled more accurate communication and an effective exchange of knowledge.

After the broadcast, the launch was followed up with analysis and statistics, which provided valuable insights into viewer behavior, engagement and reach. This data was used to evaluate the impact of the launch and create a basis for future digital events.

The result was a modern and scalable launch solution where digital production, strategy and brand communication worked together to create an engaging experience – fully adapted for a connected audience.

The launch of the Lexus NX for the Scandinavian market

The launch of the Lexus NX for the Scandinavian market was developed as an intensive and experience-driven activation where concept, content and physical environment interacted to create a strong first impression of the model.

The project included the development of an overall concept idea with a focus on reflecting Lexus design philosophy and technical innovation in a modern, Nordic context. The experience was built around a combination of visual storytelling and physical presence, where the visitor was able to encounter the car in an environment that reinforced the feeling of premium, precision and future.

An important part of the launch was the production of video content, where moving material was used to highlight the car's design language, functions and driving experience. The content was integrated into the physical environment and contributed to a dynamic whole where digital and analogue elements interacted.

In parallel, the design and construction of launch areas were carried out, adapted to create a clear flow and a strong visual identity. The choice of materials and construction were developed to meet both aesthetic and practical requirements, while the installation enabled efficient assembly and disassembly.

The entire project was carried out over an intensive two-week period, from concept to launch, which required high levels of coordination, flexibility and precision at every stage.

The result was a well-directed launch that combined concept development, content production and physical experience – and clearly positioned the Lexus NX in the Scandinavian market.